A mobile app, or a software application for mobile devices that centers around your company, has become almost essential for success in today’s business world.
In fact, some studies indicate that a majority of mobile users use apps more often than they access the Internet. This means if you are only using a traditional website as a marketing tool, you may be missing out on a large portion of your target audience.
You’ve probably heard about mobile applications, but are not sure if they are the right fit for your business. To help you understand the benefits a mobile app can bring, here are some of the top benefits of using mobile apps to grow your business:
1. Easy To Use
Not only will your business appear more technically savvy, but apps tend to be visually cleaner and easier to navigate than traditional websites. So your app users will appreciate the ease of use, which means they are more likely to actually use it.
2. Ability to Quickly Reach Your Audience
With a mobile app, you’ll be able to reach more people faster and easier than you have before. In fact, your app will be right on your users’ mobile device screens for easy access. With push-button notifications, you can quickly send out offers and messages to your users, which they will receive immediately.
3. Builds Customer Loyalty
Mobile apps are the perfect way to stay connected to your target audience. Since they will have your app readily available on their mobile devices, they are likely to think of your business when they need your type of product or service.
4. Increased Customer Contact
A mobile app will make contacting your business an easy, one-touch process. Because of this, you’re increasing the likelihood that customers will do just that.
5. Competitive Advantage
Having an app will convince potential and long-standing customers that your business is ahead of the digital curve. Not only is this great for branding purposes, but it will keep them interested in your company vs. your competitors.
Thanks to the popularity and ease of apps, all businesses should look into the possibility of getting one if they want to keep up with – and hopefully surpass – their competition in the coming months and years.
Statistics like these demonstrate how many people are using mobile devices to find businesses and services online. There are many fascinating facts about smartphone user behavior and expectancy which I myself have. It’s why I am passionate about mobile presence helping businesses obtain new customers and members as well as retaining the ones they have.
91% of people keep their phone within 3 feet of themselves, 24 hours a day, 365 days per year.
Source: Morgan Stanley
3 out of 5 searches are done using a mobile phone. 70% of all mobile searches result in action within 1 hour.
Source: Mobile Marketer
There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush.
Source: Mobile Marketing Association Asia