Digital marketing is marketing that uses electronic devices such as computers, tablets, smartphones and cellphones to engage with customers and other business partners. Internet Marketing is a major component of digital marketing.
The digital marketing process uses a variety of digital channels such as email, video, social networks, QR codes, digital coupons, mobile devices and more.
Although internet marketing is a big part of digital marketing, some techniques and practices are not dependent on the internet such as mobile phones, display ads, SMS (text) marketing and more.
There are many creative and innovative ways to use these digital channels to market your business or services. And many effective campaigns can be integrated combining them. Mobile devices are particularly effective for integrating internet, QR code and text marketing.