Mobile Presence: Why So Urgent?
Mobile users are motivated internet searchers, ready to decide and act, and have their smartphones near them constantly. Here is some information but also check out our blog for mobile discussions and news. Mobile internet usage is growing so fast the industry is calling that “The Mobile Revolution” is in full swing.
91% of people keep their phone within 3 feet of themselves, 24 hours a day, 365 days per year.
Source: Morgan Stanley
3 out of 5 searches are done using a mobile phone. 70% of all mobile searches result in action within 1 hour.
Source: Mobile Marketer
There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush.
Source: Mobile Marketing Association Asia
What are some other reasons to have a mobile website?
Having a mobile-friendly website allows you to reach countless more people due to the massive amount of mobile internet usage. This ability to browse the Internet, no matter where they are, means that people are online at times they otherwise wouldn’t be.
Another benefit of having a mobile site is the fact that it can help keep your customers happy. Knowing that they can use the site easily will encourage them to come back again.
Everyone knows that a happy customer means more money, so providing a site that’s easy to use is important.
Consumers today are very impatient and do not like accessing sites that load slowly and make it hard to find the information they’re looking for. In fact, they expect businesses today to have mobile-friendly websites.
Some studies have shown that a majority of mobile users who have a negative viewing experience with a company’s website leave and never return out of frustration. The end result is that you lose repeat customers, new customers and potential profits.